By Cliff Atkinson

Unencumber the superb tale buried on your presentation—and put out of your mind uninteresting, bullet-point-riddled slides eternally! Guided through communications specialist Cliff Atkinson, you’ll stroll you thru an leading edge, three-step technique for expanding the influence of your presentation. detect how you can mix vintage storytelling innovations with the ability of visible media to create a wealthy, enticing adventure along with your viewers. absolutely up to date for PowerPoint 2010, and that includes compelling presentation examples from lecture room to boardroom, this e-book might help remodel your presentations—and your online business effect!

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Extra resources for Beyond Bullet Points: Using Microsoft PowerPoint to Create Presentations that Inform, Motivate, and Inspire (Business Skills)

Sample text

Stark Choices The news media cover opening statements of legal trials every day, but it’s unusual when the topic of the coverage is the presentation style itself. According to the coverage of this opening statement the next day, something exceptional had happened in the Angleton courtroom. According to Fortune’s account, Mark “gave a frighteningly powerful and skillful opening statement,” speaking “without notes and in gloriously plain English” and taking on the defendant “with merciless, spellbinding savagery” (Roger Parloff, “Stark Choices at the First Vioxx Trial,” Fortune, July 15, 2005).

Today, the concept has become a widely accepted standard among researchers. In the dual-channels model, the images someone sees are processed through a visual channel, the domain of images including photographs, illustrations, charts, and graphs, as illustrated conceptually in Figure 2-13 (top). What a speaker narrates is processed through the verbal channel (bottom), which is the domain of language. Realignment 2: Use Notes Page View to Synchronize What You Show and What You Say Visual Channel Verbal Channel FIGURE 2-13 The second research reality is that working memory receives information through two channels—a visual channel and a verbal channel.

Within these groups, people use BBP in a wide range of functions such as marketing, sales, training, and education. In this book, you’ll find examples of presentations from different fields and for different purposes so that you see how to apply BBP to your own situation. Everything Mark and many others have accomplished using the BBP approach is explained in detail in this book. In Chapter 2, “Realigning Our PowerPoint Approach with the Research,” you’ll learn the underpinnings of BBP along with the key research findings you need to know, and in Chapter 3, you’ll see an overview of the three steps of the BBP approach.

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