By Giuditta De Prato, Jean Paul Simon, E. Sanz

Electronic Media Worlds tracks the evolution of the media quarter on its means towards a electronic international. It makes a speciality of middle monetary and administration concerns (cost buildings, worth community chain, company types) in industries resembling e-book publishing, broadcasting, movie, song, newspaper and online game.

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Example text

27 However, it increased slightly in 2012, for the first time since 1999 (IFPI, 2013). 6 14 Introduction billion. The rapid decline of newspaper revenues does not appear to be slowing down. One can assume that the figures are even more dramatic for mature markets, as the average data presented here include emerging economies. From a regional viewpoint, it is worth noting that Asia leads in terms of digital sales. About 65% of Japanese mangas28 are on mobile. Three of the four largest world markets for video games are located in the Asia-Pacific (Japan, China and South Korea).

The traditional, oligopolistic and vertically integrated market structure of the media industry is being challenged, as the industry is moving 27 28 A Horizontal View: The Dynamics of the Sector toward a value chain with many participants. The traditional value chain1 was dominated by the publisher/aggregator segment, most often with integrated firms (production/publishing/distribution–retail); some aggregators even owned the technical segments of the industry (printers in the case of newspapers and book publishers, technical industries in the cinema).

To all platforms. However, the company is still trying to turn these new channels into a profitable business; so far, they have not compensated for the loss of offline revenues. Like telecom operators before them, broadcasters are looking for a new pay model, such as, for instance, pay-per-click. BskyB launched Sky Player (five million live streams in 2011) but also developed apps on mobile as companion services. 1 world An example of a complex value chain28 : Broadcasting in a digital Source: Busson and Landau (2011).

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