By E. A. Vander Veer

Facebook is not just for students anymore. hundreds of thousands of businesses use the location for every thing from venture collaboration and advertisements to filling--and finding--jobs. This Mini lacking handbook is geared toward pros who are looking to use fb to assist them within the paintings international. even if you are looking for a gig or are looking to increase your company's revenues, you will find invaluable information you could observe today.

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As you select options on the Targeting section, Facebook updates the number on the right side of the screen to give you a rough idea of how many members are in the demographic you’ve chosen. ) When you’re done, scroll down to the next section. Doing Business on Facebook: The Mini Missing Manual 55 4. In the Campaigns and Pricing section, decide whether you want to pay Facebook based on how many people see your ad but don’t necessarily click on it (pay for impressions) or based on how many people it actually drives to your site or Page (pay for clicks).

This chapter explores your options for advertising on Facebook, which range from free to affordable to don’t even think about it. 44 Note: If you’ve been away from Facebook for a while and are wondering what happened to the polls you used to be able to conduct on the site, they’re gone—the built-in ones, anyway. Fortunately, if you’re dying to set up a poll, several third-party Facebook applications have your back. To find the latest polling applications: In the Search box at the top of any Facebook page, type “poll”, click the little magnifying-glass icon to the right of the Search box, and then click the Applications link on the left side of the results page to see a list of polling applications.

But wait, there’s more: It also includes sections for posting video clips and listing upcoming events, and a built-in music player so people can check out your tunes. • Aren’t subject to the 5,000-member limit Facebook places on groups. Pages can have an unlimited number of fans. • Give your organization visibility. Because people searching Facebook can browse through Pages by clicking the Pages tab in their search results, they’re more likely to find your Page than if it was grouped in with a million personal profiles.

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